Grab your coffee or tea and get ready to see what’s in store for the day ahead. Plus, find out how you can score some fun giveaways along the way.

Consumers don’t wake up excited to engage with CRM, especially during high-friction journeys. In this session, we’ll explore how to move beyond simply sending messages and start designing connected conversations across email, push, SMS and RCS. Drawing on real deployments, we’ll show how behavioural economics, cross-channel orchestration and mobile-first interaction design can reduce friction, build confidence and guide customers towards action.

Join Email Love for a behind-the-scenes look at how they used Claude and Customer.io to build “Trending on Email Love,” their weekly digest that personalizes each subscriber’s top picks based on the brands and emails they’ve liked—alongside a shared “what’s hot this week” block. They’ll cover how Claude helped connect WordPress to their analytics platform, configure the attributes, and power the template’s dynamic content. Plus, a peek at the results.

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Join us for an open, no-agenda Q&A session where you can bring whatever’s on your mind, from best practices to specific use cases to “how do I actually do this?” Grab a seat, settle in with some music playing in the background, and come ready to chime in. There’s no set list here, just real conversation and real answers.

Discover how AI can transform overlooked emails into powerful loyalty drivers, including a case study showcasing a 64% adoption rate. See how one subscription brand leveraged AI and onboarding insights to build personalized welcome flows that reduced churn among its most valuable, highest-LTV customers. Join Matt Harris, CEO of Dyspatch.io and self-proclaimed email, growth, and AI enthusiast, as he explores these case studies and more industry trends on how AI is changing our favorite channel.

Year in review emails are one of the biggest moments to show customers real value, but too often they end up generic, cluttered, or forgettable. In this session, we’ll break down how to pull the right data, design for engagement, and craft a narrative that keeps customers opening (and loving) what you send, so whether you’re starting from scratch or refreshing last year’s campaign, you’ll leave with practical tips to make this year’s send your best one yet.

Static campaigns can only take you so far, so it’s time to keep your messaging on remix with dynamic data that adapts to your customers in real time. In this session, we’ll show you how to layer in dynamic data to personalize your campaigns and target the right personas within an account, so the right message reaches the right person every time.

Every great show deserves a strong finale, so let’s close things out by looking at what the best in the industry are doing to keep their customers engaged, coming back, and singing their praises. We’ll recap the key takeaways from today, spotlight the strategies top brands are using to stay ahead, and send you off with the tools to make your own encore-worthy comeback.