Marketing Mayhem
January 1, 2026 @ 12:00 PM EST
Host
Shakuri Oguhebe
Mayhem Manager @ Customer.io
Shakuri Oguhebe
Mayhem Manager @ Customer.io
Guest List
Jenna Carter
Demand Generation Manager, Partners @ Customer.io
Jenna Carter
Demand Generation Manager, Partners @ Customer.io
Cody Stover
Director, Demand Gen @ Customer.io
Cody Stover
Director, Demand Gen @ Customer.io
Naomi West
Sr. Product Marketing Manager @ Customer.io
Naomi West
Sr. Product Marketing Manager @ Customer.io
Logan Sandrock Baird
Sr. Community Evangelist @ RGE/Beefree
Logan Sandrock Baird
Sr. Community Evangelist @ RGE/Beefree
Mike Nelson
Co-Founder/Head of Growth @ RGE/Beefree
Mike Nelson
Co-Founder/Head of Growth @ RGE/Beefree
Kelsey Yen
Lifecycle Magician @ RGE/Beefree
Kelsey Yen
Lifecycle Magician @ RGE/Beefree
Event Overview
Watch your faves fly or fumble in an epic battle of Family Feud. Ahhh, scratch that...Marketing Mayhem! 💥
We surveyed 100 marketers and now it's time to put your favorite lifecycle leaders to the test. Welcome to a showdown where two teams of email and lifecycle pros go head-to-head to see just how well they know the marketing community.
From hot takes on AI to the unspoken truths about KPIs, they'll guess the most popular (and spicy) answers to the questions keeping marketers up at night. You'll learn who's in touch with reality—and who’s just winging it.
Watch your faves fly or fumble in an epic battle of Family Feud. Ahhh, scratch that...Marketing Mayhem! 💥
Thoughts from our experts
"
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris porttitor risus eget tincidunt ullamcorper. Fusce nisl ex, malesuada id gravida nec, hendrerit ac magna. Nam mollis enim velit. Aliquam pulvinar.
Shakuri Oguhebe
Mayhem Manager @ Customer.io
"
I don’t just send emails. I architect the funnel you wish you had.
Cody Stover
Director, Demand Gen @ Customer.io
"
I’m built different. I automate smarter. Personalize harder. And I’m not here to test—I’m here to dominate your entire customer journey.
Naomi West
Sr. Product Marketing Manager @ Customer.io
"
My subject lines slap harder than your Q4 panic.
Jenna Carter
Sr. Community Evangelist @ RGE/Beefree
"
Hey gentles, I came to win. And win I shall. I whisper to AI, infiltrate inboxes, and end the feud before it starts.
Logan Sandrock Baird
Sr. Community Evangelist @ RGE/Beefree
"
I know every best practice—and exactly when to break them. Powered by coffee, chaos, and wildly effective email builds.
Mike Nelson
Co-Founder/Head of Growth @ RGE/Beefree
"
My segments are tight, my copy is tighter, and my click rates? Unholy.
Kelsey Yen
Lifecycle Magician @ RGE/Beefree
"
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris porttitor risus eget tincidunt ullamcorper. Fusce nisl ex, malesuada id gravida nec, hendrerit ac magna. Nam mollis enim velit. Aliquam pulvinar.
Shakuri Oguhebe
Mayhem Manager @ Customer.io
"
I don’t just send emails. I architect the funnel you wish you had.
Cody Stover
Director, Demand Gen @ Customer.io
"
I’m built different. I automate smarter. Personalize harder. And I’m not here to test—I’m here to dominate your entire customer journey.
Naomi West
Sr. Product Marketing Manager @ Customer.io
"
My subject lines slap harder than your Q4 panic.
Jenna Carter
Sr. Community Evangelist @ RGE/Beefree
"
Hey gentles, I came to win. And win I shall. I whisper to AI, infiltrate inboxes, and end the feud before it starts.
Logan Sandrock Baird
Sr. Community Evangelist @ RGE/Beefree
"
I know every best practice—and exactly when to break them. Powered by coffee, chaos, and wildly effective email builds.
Mike Nelson
Co-Founder/Head of Growth @ RGE/Beefree
"
My segments are tight, my copy is tighter, and my click rates? Unholy.
Kelsey Yen
Lifecycle Magician @ RGE/Beefree
"
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris porttitor risus eget tincidunt ullamcorper. Fusce nisl ex, malesuada id gravida nec, hendrerit ac magna. Nam mollis enim velit. Aliquam pulvinar.
Shakuri Oguhebe
Mayhem Manager @ Customer.io
"
I don’t just send emails. I architect the funnel you wish you had.
Cody Stover
Director, Demand Gen @ Customer.io
"
I’m built different. I automate smarter. Personalize harder. And I’m not here to test—I’m here to dominate your entire customer journey.
Naomi West
Sr. Product Marketing Manager @ Customer.io
"
My subject lines slap harder than your Q4 panic.
Jenna Carter
Sr. Community Evangelist @ RGE/Beefree
"
Hey gentles, I came to win. And win I shall. I whisper to AI, infiltrate inboxes, and end the feud before it starts.
Logan Sandrock Baird
Sr. Community Evangelist @ RGE/Beefree
"
I know every best practice—and exactly when to break them. Powered by coffee, chaos, and wildly effective email builds.
Mike Nelson
Co-Founder/Head of Growth @ RGE/Beefree
"
My segments are tight, my copy is tighter, and my click rates? Unholy.
Kelsey Yen
Lifecycle Magician @ RGE/Beefree
"
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris porttitor risus eget tincidunt ullamcorper. Fusce nisl ex, malesuada id gravida nec, hendrerit ac magna. Nam mollis enim velit. Aliquam pulvinar.
Shakuri Oguhebe
Mayhem Manager @ Customer.io
"
I don’t just send emails. I architect the funnel you wish you had.
Cody Stover
Director, Demand Gen @ Customer.io
"
I’m built different. I automate smarter. Personalize harder. And I’m not here to test—I’m here to dominate your entire customer journey.
Naomi West
Sr. Product Marketing Manager @ Customer.io
"
My subject lines slap harder than your Q4 panic.
Jenna Carter
Sr. Community Evangelist @ RGE/Beefree
"
Hey gentles, I came to win. And win I shall. I whisper to AI, infiltrate inboxes, and end the feud before it starts.
Logan Sandrock Baird
Sr. Community Evangelist @ RGE/Beefree
"
I know every best practice—and exactly when to break them. Powered by coffee, chaos, and wildly effective email builds.
Mike Nelson
Co-Founder/Head of Growth @ RGE/Beefree
"
My segments are tight, my copy is tighter, and my click rates? Unholy.
Kelsey Yen
Lifecycle Magician @ RGE/Beefree
"
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris porttitor risus eget tincidunt ullamcorper. Fusce nisl ex, malesuada id gravida nec, hendrerit ac magna. Nam mollis enim velit. Aliquam pulvinar.
Shakuri Oguhebe
Mayhem Manager @ Customer.io
"
I don’t just send emails. I architect the funnel you wish you had.
Cody Stover
Director, Demand Gen @ Customer.io
"
I’m built different. I automate smarter. Personalize harder. And I’m not here to test—I’m here to dominate your entire customer journey.
Naomi West
Sr. Product Marketing Manager @ Customer.io
"
My subject lines slap harder than your Q4 panic.
Jenna Carter
Sr. Community Evangelist @ RGE/Beefree
"
Hey gentles, I came to win. And win I shall. I whisper to AI, infiltrate inboxes, and end the feud before it starts.
Logan Sandrock Baird
Sr. Community Evangelist @ RGE/Beefree
"
I know every best practice—and exactly when to break them. Powered by coffee, chaos, and wildly effective email builds.
Mike Nelson
Co-Founder/Head of Growth @ RGE/Beefree
"
My segments are tight, my copy is tighter, and my click rates? Unholy.
Kelsey Yen
Lifecycle Magician @ RGE/Beefree
"
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris porttitor risus eget tincidunt ullamcorper. Fusce nisl ex, malesuada id gravida nec, hendrerit ac magna. Nam mollis enim velit. Aliquam pulvinar.
Shakuri Oguhebe
Mayhem Manager @ Customer.io
"
I don’t just send emails. I architect the funnel you wish you had.
Cody Stover
Director, Demand Gen @ Customer.io
"
I’m built different. I automate smarter. Personalize harder. And I’m not here to test—I’m here to dominate your entire customer journey.
Naomi West
Sr. Product Marketing Manager @ Customer.io
"
My subject lines slap harder than your Q4 panic.
Jenna Carter
Sr. Community Evangelist @ RGE/Beefree
"
Hey gentles, I came to win. And win I shall. I whisper to AI, infiltrate inboxes, and end the feud before it starts.
Logan Sandrock Baird
Sr. Community Evangelist @ RGE/Beefree
"
I know every best practice—and exactly when to break them. Powered by coffee, chaos, and wildly effective email builds.
Mike Nelson
Co-Founder/Head of Growth @ RGE/Beefree
"
My segments are tight, my copy is tighter, and my click rates? Unholy.
Kelsey Yen
Lifecycle Magician @ RGE/Beefree
"
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris porttitor risus eget tincidunt ullamcorper. Fusce nisl ex, malesuada id gravida nec, hendrerit ac magna. Nam mollis enim velit. Aliquam pulvinar.
Shakuri Oguhebe
Mayhem Manager @ Customer.io
"
I don’t just send emails. I architect the funnel you wish you had.
Cody Stover
Director, Demand Gen @ Customer.io
"
I’m built different. I automate smarter. Personalize harder. And I’m not here to test—I’m here to dominate your entire customer journey.
Naomi West
Sr. Product Marketing Manager @ Customer.io
"
My subject lines slap harder than your Q4 panic.
Jenna Carter
Sr. Community Evangelist @ RGE/Beefree
"
Hey gentles, I came to win. And win I shall. I whisper to AI, infiltrate inboxes, and end the feud before it starts.
Logan Sandrock Baird
Sr. Community Evangelist @ RGE/Beefree
"
I know every best practice—and exactly when to break them. Powered by coffee, chaos, and wildly effective email builds.
Mike Nelson
Co-Founder/Head of Growth @ RGE/Beefree
"
My segments are tight, my copy is tighter, and my click rates? Unholy.
Kelsey Yen
Lifecycle Magician @ RGE/Beefree
"
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris porttitor risus eget tincidunt ullamcorper. Fusce nisl ex, malesuada id gravida nec, hendrerit ac magna. Nam mollis enim velit. Aliquam pulvinar.
Shakuri Oguhebe
Mayhem Manager @ Customer.io
"
I don’t just send emails. I architect the funnel you wish you had.
Cody Stover
Director, Demand Gen @ Customer.io
"
I’m built different. I automate smarter. Personalize harder. And I’m not here to test—I’m here to dominate your entire customer journey.
Naomi West
Sr. Product Marketing Manager @ Customer.io
"
My subject lines slap harder than your Q4 panic.
Jenna Carter
Sr. Community Evangelist @ RGE/Beefree
"
Hey gentles, I came to win. And win I shall. I whisper to AI, infiltrate inboxes, and end the feud before it starts.
Logan Sandrock Baird
Sr. Community Evangelist @ RGE/Beefree
"
I know every best practice—and exactly when to break them. Powered by coffee, chaos, and wildly effective email builds.
Mike Nelson
Co-Founder/Head of Growth @ RGE/Beefree
"
My segments are tight, my copy is tighter, and my click rates? Unholy.
Kelsey Yen
Lifecycle Magician @ RGE/Beefree
"
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris porttitor risus eget tincidunt ullamcorper. Fusce nisl ex, malesuada id gravida nec, hendrerit ac magna. Nam mollis enim velit. Aliquam pulvinar.
Shakuri Oguhebe
Mayhem Manager @ Customer.io
"
I don’t just send emails. I architect the funnel you wish you had.
Cody Stover
Director, Demand Gen @ Customer.io
"
I’m built different. I automate smarter. Personalize harder. And I’m not here to test—I’m here to dominate your entire customer journey.
Naomi West
Sr. Product Marketing Manager @ Customer.io
"
My subject lines slap harder than your Q4 panic.
Jenna Carter
Sr. Community Evangelist @ RGE/Beefree
"
Hey gentles, I came to win. And win I shall. I whisper to AI, infiltrate inboxes, and end the feud before it starts.
Logan Sandrock Baird
Sr. Community Evangelist @ RGE/Beefree
"
I know every best practice—and exactly when to break them. Powered by coffee, chaos, and wildly effective email builds.
Mike Nelson
Co-Founder/Head of Growth @ RGE/Beefree
"
My segments are tight, my copy is tighter, and my click rates? Unholy.
Kelsey Yen
Lifecycle Magician @ RGE/Beefree
"
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris porttitor risus eget tincidunt ullamcorper. Fusce nisl ex, malesuada id gravida nec, hendrerit ac magna. Nam mollis enim velit. Aliquam pulvinar.
Shakuri Oguhebe
Mayhem Manager @ Customer.io
"
I don’t just send emails. I architect the funnel you wish you had.
Cody Stover
Director, Demand Gen @ Customer.io
"
I’m built different. I automate smarter. Personalize harder. And I’m not here to test—I’m here to dominate your entire customer journey.
Naomi West
Sr. Product Marketing Manager @ Customer.io
"
My subject lines slap harder than your Q4 panic.
Jenna Carter
Sr. Community Evangelist @ RGE/Beefree
"
Hey gentles, I came to win. And win I shall. I whisper to AI, infiltrate inboxes, and end the feud before it starts.
Logan Sandrock Baird
Sr. Community Evangelist @ RGE/Beefree
"
I know every best practice—and exactly when to break them. Powered by coffee, chaos, and wildly effective email builds.
Mike Nelson
Co-Founder/Head of Growth @ RGE/Beefree
"
My segments are tight, my copy is tighter, and my click rates? Unholy.
Kelsey Yen
Lifecycle Magician @ RGE/Beefree
"
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris porttitor risus eget tincidunt ullamcorper. Fusce nisl ex, malesuada id gravida nec, hendrerit ac magna. Nam mollis enim velit. Aliquam pulvinar.
Shakuri Oguhebe
Mayhem Manager @ Customer.io
"
I don’t just send emails. I architect the funnel you wish you had.
Cody Stover
Director, Demand Gen @ Customer.io
"
I’m built different. I automate smarter. Personalize harder. And I’m not here to test—I’m here to dominate your entire customer journey.
Naomi West
Sr. Product Marketing Manager @ Customer.io
"
My subject lines slap harder than your Q4 panic.
Jenna Carter
Sr. Community Evangelist @ RGE/Beefree
"
Hey gentles, I came to win. And win I shall. I whisper to AI, infiltrate inboxes, and end the feud before it starts.
Logan Sandrock Baird
Sr. Community Evangelist @ RGE/Beefree
"
I know every best practice—and exactly when to break them. Powered by coffee, chaos, and wildly effective email builds.
Mike Nelson
Co-Founder/Head of Growth @ RGE/Beefree
"
My segments are tight, my copy is tighter, and my click rates? Unholy.
Kelsey Yen
Lifecycle Magician @ RGE/Beefree
"
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris porttitor risus eget tincidunt ullamcorper. Fusce nisl ex, malesuada id gravida nec, hendrerit ac magna. Nam mollis enim velit. Aliquam pulvinar.
Shakuri Oguhebe
Mayhem Manager @ Customer.io
"
I don’t just send emails. I architect the funnel you wish you had.
Cody Stover
Director, Demand Gen @ Customer.io
"
I’m built different. I automate smarter. Personalize harder. And I’m not here to test—I’m here to dominate your entire customer journey.
Naomi West
Sr. Product Marketing Manager @ Customer.io
"
My subject lines slap harder than your Q4 panic.
Jenna Carter
Sr. Community Evangelist @ RGE/Beefree
"
Hey gentles, I came to win. And win I shall. I whisper to AI, infiltrate inboxes, and end the feud before it starts.
Logan Sandrock Baird
Sr. Community Evangelist @ RGE/Beefree
"
I know every best practice—and exactly when to break them. Powered by coffee, chaos, and wildly effective email builds.
Mike Nelson
Co-Founder/Head of Growth @ RGE/Beefree
"
My segments are tight, my copy is tighter, and my click rates? Unholy.
Kelsey Yen
Lifecycle Magician @ RGE/Beefree
RSVP to join!
January 1, 2026 @ 12:00 PM EST
Questions? Email us at events@customer.io