Line in the Sand

Where lifecycle marketers stand w/Drew Price

January 29, 2025 @ 12:00PM ET

Days

Hours

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RSVP to join →

Host

Shakuri Oguhebe

Demand Generation, Events @ Customer.io

Speakers

Drew Price

Co-Founder @ JRNY PPL

Event Overview

Where lifecycle marketers stand w/Drew Price

It’s January. If you’re feeling behind, burnt out, or just unsure where to focus—welcome to the club. A lot changed in 2025, and we’re starting 2026 with more opinions than answers. So we’re getting together to talk it out.

This isn’t just a Q&A. It’s a live drawing of the lines.

The things marketers are tired of defending.

The hill marketers will die on.

The trend marketers think is a trap.

We’ve pulled the most talked-about threads from JRNY PPL Slack and our “State of AI in Lifecycle” survey—and we’re putting Drew Price in the seat to respond, react, and maybe even draw some lines of his own.

What you'll learn

What AI tools and use cases are actually worth your time

Go-to platforms: What people actually like using right now

Troubleshooting deliverability in the age of stricter inboxes

What to do when you're in the messy middle of your career

What attendees are saying

“You guys are doing an amazing job.”
Ania Roy
PMM
“Your energy and explanations felt like such positive vibes.”
Mari-Liis Holmberg
CRM Expert
“Your webinar strategy is one of the best in B2B.”
Shirley Tran
Attendee
“This webinar approach is brilliant from start to finish.”
Caitlyn Custer, M.A.
Global Growth & Demand Marketing
“Your webinar graphics have been insanely cool lately.”
Savannah
Attendee
“The subject line drew me in — the second glance had me hooked.”
Taylor Quinn
Attendee
“Excellent pacing, with examples worth discussing.”
Elena Brooks
Attendee
“Practical ideas, sharp presenters, and a great pace.”
Marcus Hale
Attendee
“A clearer way to think about our next campaign.”
Priya Nand
Attendee
“Real takeaways that felt useful right away.”
Noah Whitaker
Attendee
“Memorable creative direction that kept the ideas clear.”
Dani Flores
Attendee
“A webinar that makes you open a notebook immediately.”
Riley Morgan
Attendee

“You guys are doing an amazing job.”
Ania Roy
PMM
“Your energy and explanations felt like such positive vibes.”
Mari-Liis Holmberg
CRM Expert
“Your webinar strategy is one of the best in B2B.”
Shirley Tran
Attendee
“This webinar approach is brilliant from start to finish.”
Caitlyn Custer, M.A.
Global Growth & Demand Marketing
“Your webinar graphics have been insanely cool lately.”
Savannah
Attendee
“The subject line drew me in — the second glance had me hooked.”
Taylor Quinn
Attendee
“Excellent pacing, with examples worth discussing.”
Elena Brooks
Attendee
“Practical ideas, sharp presenters, and a great pace.”
Marcus Hale
Attendee
“A clearer way to think about our next campaign.”
Priya Nand
Attendee
“Real takeaways that felt useful right away.”
Noah Whitaker
Attendee
“Memorable creative direction that kept the ideas clear.”
Dani Flores
Attendee
“A webinar that makes you open a notebook immediately.”
Riley Morgan
Attendee

What attendees are saying

“You guys are doing an amazing job.”
Ania Roy
PMM
“Your energy and explanations felt like such positive vibes.”
Mari-Liis Holmberg
CRM Expert
“Your webinar strategy is one of the best in B2B.”
Shirley Tran
Attendee
“This webinar approach is brilliant from start to finish.”
Caitlyn Custer, M.A.
Global Growth & Demand Marketing
“Your webinar graphics have been insanely cool lately.”
Savannah
Attendee
“The subject line drew me in — the second glance had me hooked.”
Taylor Quinn
Attendee
“Excellent pacing, with examples worth discussing.”
Elena Brooks
Attendee
“Practical ideas, sharp presenters, and a great pace.”
Marcus Hale
Attendee
“A clearer way to think about our next campaign.”
Priya Nand
Attendee
“Real takeaways that felt useful right away.”
Noah Whitaker
Attendee
“Memorable creative direction that kept the ideas clear.”
Dani Flores
Attendee
“A webinar that makes you open a notebook immediately.”
Riley Morgan
Attendee

“You guys are doing an amazing job.”
Ania Roy
PMM
“Your energy and explanations felt like such positive vibes.”
Mari-Liis Holmberg
CRM Expert
“Your webinar strategy is one of the best in B2B.”
Shirley Tran
Attendee
“This webinar approach is brilliant from start to finish.”
Caitlyn Custer, M.A.
Global Growth & Demand Marketing
“Your webinar graphics have been insanely cool lately.”
Savannah
Attendee
“The subject line drew me in — the second glance had me hooked.”
Taylor Quinn
Attendee
“Excellent pacing, with examples worth discussing.”
Elena Brooks
Attendee
“Practical ideas, sharp presenters, and a great pace.”
Marcus Hale
Attendee
“A clearer way to think about our next campaign.”
Priya Nand
Attendee
“Real takeaways that felt useful right away.”
Noah Whitaker
Attendee
“Memorable creative direction that kept the ideas clear.”
Dani Flores
Attendee
“A webinar that makes you open a notebook immediately.”
Riley Morgan
Attendee

RSVP to join!

January 29, 2025 @ 12:00PM ET

Questions? Email us at events@customer.io

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