Inbox on the Rocks

BFCM Edition

January 1, 2026 @ 12:00 PM EST

Days

Hours

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RSVP to join →

Host

Naomi West

Sr. Product Marketing Manager @ Customer.io

Speakers

Adam Bianco

Founder & Chief Strategist @ Offtrail Marketing

Event Overview

BFCM Edition

We surveyed 100 marketers and now it's time to put your favorite lifecycle leaders to the test. Welcome to a showdown where two teams of email and lifecycle pros go head-to-head to see just how well they know the marketing community.

From hot takes on AI to the unspoken truths about KPIs, they'll guess the most popular (and spicy) answers to the questions keeping marketers up at night. You'll learn who's in touch with reality—and who’s just winging it.

Watch your faves fly or fumble in an epic battle of Family Feud. Ahhh, scratch that...Marketing Mayhem! 💥

What you'll learn

Master the Life-Cycle Ride

Smart ways to scale global messaging without losing brand tone or creative control.

Master the Life-Cycle Ride

Smart ways to scale global messaging without losing brand tone or creative control.

Bulk Up Your Personalization Strategy

Smart ways to scale global messaging without losing brand tone or creative control.

Bulk Up Your Personalization Strategy

Smart ways to scale global messaging without losing brand tone or creative control.

Flex Without Friction

Why intuitive tools (not technical teams) are the secret to keeping your campaigns agile and in shape.

Flex Without Friction

Why intuitive tools (not technical teams) are the secret to keeping your campaigns agile and in shape.

Break the (Marketing) Rules

The one workflow Les Mills ditched—and the unexpected tactic that outperformed it.

Break the (Marketing) Rules

The one workflow Les Mills ditched—and the unexpected tactic that outperformed it.

What attendees are saying

“You guys are doing an amazing job.”
Ania Roy
PMM
“Your energy and explanations felt like such positive vibes.”
Mari-Liis Holmberg
CRM Expert
“Your webinar strategy is one of the best in B2B.”
Shirley Tran
Attendee
“This webinar approach is brilliant from start to finish.”
Caitlyn Custer, M.A.
Global Growth & Demand Marketing
“Your webinar graphics have been insanely cool lately.”
Savannah
Attendee
“The subject line drew me in — the second glance had me hooked.”
Taylor Quinn
Attendee
“Excellent pacing, with examples worth discussing.”
Elena Brooks
Attendee
“Practical ideas, sharp presenters, and a great pace.”
Marcus Hale
Attendee
“A clearer way to think about our next campaign.”
Priya Nand
Attendee
“Real takeaways that felt useful right away.”
Noah Whitaker
Attendee
“Memorable creative direction that kept the ideas clear.”
Dani Flores
Attendee
“A webinar that makes you open a notebook immediately.”
Riley Morgan
Attendee

“You guys are doing an amazing job.”
Ania Roy
PMM
“Your energy and explanations felt like such positive vibes.”
Mari-Liis Holmberg
CRM Expert
“Your webinar strategy is one of the best in B2B.”
Shirley Tran
Attendee
“This webinar approach is brilliant from start to finish.”
Caitlyn Custer, M.A.
Global Growth & Demand Marketing
“Your webinar graphics have been insanely cool lately.”
Savannah
Attendee
“The subject line drew me in — the second glance had me hooked.”
Taylor Quinn
Attendee
“Excellent pacing, with examples worth discussing.”
Elena Brooks
Attendee
“Practical ideas, sharp presenters, and a great pace.”
Marcus Hale
Attendee
“A clearer way to think about our next campaign.”
Priya Nand
Attendee
“Real takeaways that felt useful right away.”
Noah Whitaker
Attendee
“Memorable creative direction that kept the ideas clear.”
Dani Flores
Attendee
“A webinar that makes you open a notebook immediately.”
Riley Morgan
Attendee

What attendees are saying

“You guys are doing an amazing job.”
Ania Roy
PMM
“Your energy and explanations felt like such positive vibes.”
Mari-Liis Holmberg
CRM Expert
“Your webinar strategy is one of the best in B2B.”
Shirley Tran
Attendee
“This webinar approach is brilliant from start to finish.”
Caitlyn Custer, M.A.
Global Growth & Demand Marketing
“Your webinar graphics have been insanely cool lately.”
Savannah
Attendee
“The subject line drew me in — the second glance had me hooked.”
Taylor Quinn
Attendee
“Excellent pacing, with examples worth discussing.”
Elena Brooks
Attendee
“Practical ideas, sharp presenters, and a great pace.”
Marcus Hale
Attendee
“A clearer way to think about our next campaign.”
Priya Nand
Attendee
“Real takeaways that felt useful right away.”
Noah Whitaker
Attendee
“Memorable creative direction that kept the ideas clear.”
Dani Flores
Attendee
“A webinar that makes you open a notebook immediately.”
Riley Morgan
Attendee

“You guys are doing an amazing job.”
Ania Roy
PMM
“Your energy and explanations felt like such positive vibes.”
Mari-Liis Holmberg
CRM Expert
“Your webinar strategy is one of the best in B2B.”
Shirley Tran
Attendee
“This webinar approach is brilliant from start to finish.”
Caitlyn Custer, M.A.
Global Growth & Demand Marketing
“Your webinar graphics have been insanely cool lately.”
Savannah
Attendee
“The subject line drew me in — the second glance had me hooked.”
Taylor Quinn
Attendee
“Excellent pacing, with examples worth discussing.”
Elena Brooks
Attendee
“Practical ideas, sharp presenters, and a great pace.”
Marcus Hale
Attendee
“A clearer way to think about our next campaign.”
Priya Nand
Attendee
“Real takeaways that felt useful right away.”
Noah Whitaker
Attendee
“Memorable creative direction that kept the ideas clear.”
Dani Flores
Attendee
“A webinar that makes you open a notebook immediately.”
Riley Morgan
Attendee

RSVP to join!

January 1, 2026 @ 12:00 PM EST

Questions? Email us at events@customer.io

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