Legends of Lifecycle: Reinvesting retention into inspiration

Reinvesting retention into inspiration

April 29, 2026 @ 2 PM BST

Days

Hours

Minutes

Seconds

RSVP to join →

Host

Mark Hughes

Senior Account Executive @ Customer.io

Speakers

Richard Meurlin

Head of Growth Marketing @ Nordnet

John Lindahl

Engineering Manager @ Nordnet

Chris Shaw

Senior Account Executive @ Customer.io

Event Overview

Reinvesting retention into inspiration

What does it take to generate real interest with customers—not just hold onto them—in a highly regulated financial environment?

Join us for a fireside chat with Nordnet, a leading pan-Nordic digital platform for savings and investments, as we unpack how they balanced growth, compliance, and customer engagement without losing their investment in trust. You’ll hear how they built a long-term lifecycle strategy designed to compound value over time—scaling personalization, streamlining compliant workflows, and creating brand experiences that truly pay dividends.

If you’re ready to reinvest in your lifecycle strategy and see stronger engagement returns, this session will leave you with practical insights to help you build lasting customer equity.

What you'll learn

Make smarter investments in your stack

Discover how Nordnet cut through the noise to choose the right customer engagement platform

Make smarter investments in your stack

Discover how Nordnet cut through the noise to choose the right customer engagement platform

Drive operational efficiency gains

Learn how to streamline procurement and reduce both time and cost in software acquisition

Drive operational efficiency gains

Learn how to streamline procurement and reduce both time and cost in software acquisition

Build campaigns that drive real results

Discover the tools Nordnet uses to boost customer engagement and effectively manage event leads

Build campaigns that drive real results

Discover the tools Nordnet uses to boost customer engagement and effectively manage event leads

Put AI to work

Creative ways to use AI to power highly personalized, high-impact campaigns that drive growth

Put AI to work

Creative ways to use AI to power highly personalized, high-impact campaigns that drive growth

Thoughts from our experts

"
“MarTech moves fast, but the fundamentals don't — know your customer, earn their attention, and make every message count."
Mark Hughes
Senior Account Executive @ Customer.io
"
“Acquisition is a great first date, but Lifecycle is the long-term relationship. At Nordnet, we use Customer.io to ensure we’re the partner who "remembers the anniversary" and  delivers real value.”
Richard Meurlin
Head of Growth Marketing @ Nordnet
"
John focuses on building data pipelines that actually scale in a high-volume financial environment.
John Lindahl
Engineering Manager @ Nordnet
"
Chris Shaw is an accomplished sales leader with a proven track record of driving growth and delivering results.
Chris Shaw
Senior Account Executive @ Customer.io

"
“MarTech moves fast, but the fundamentals don't — know your customer, earn their attention, and make every message count."
Mark Hughes
Senior Account Executive @ Customer.io
"
“Acquisition is a great first date, but Lifecycle is the long-term relationship. At Nordnet, we use Customer.io to ensure we’re the partner who "remembers the anniversary" and  delivers real value.”
Richard Meurlin
Head of Growth Marketing @ Nordnet
"
John focuses on building data pipelines that actually scale in a high-volume financial environment.
John Lindahl
Engineering Manager @ Nordnet
"
Chris Shaw is an accomplished sales leader with a proven track record of driving growth and delivering results.
Chris Shaw
Senior Account Executive @ Customer.io

"
“MarTech moves fast, but the fundamentals don't — know your customer, earn their attention, and make every message count."
Mark Hughes
Senior Account Executive @ Customer.io
"
“Acquisition is a great first date, but Lifecycle is the long-term relationship. At Nordnet, we use Customer.io to ensure we’re the partner who "remembers the anniversary" and  delivers real value.”
Richard Meurlin
Head of Growth Marketing @ Nordnet
"
John focuses on building data pipelines that actually scale in a high-volume financial environment.
John Lindahl
Engineering Manager @ Nordnet
"
Chris Shaw is an accomplished sales leader with a proven track record of driving growth and delivering results.
Chris Shaw
Senior Account Executive @ Customer.io

What attendees are saying

“You guys are doing an amazing job.”
Ania Roy
PMM
“Your energy and explanations felt like such positive vibes.”
Mari-Liis Holmberg
CRM Expert
“Your webinar strategy is one of the best in B2B.”
Shirley Tran
Attendee
“This webinar approach is brilliant from start to finish.”
Caitlyn Custer, M.A.
Global Growth & Demand Marketing
“Your webinar graphics have been insanely cool lately.”
Savannah
Attendee
“The subject line drew me in — the second glance had me hooked.”
Taylor Quinn
Attendee
“Excellent pacing, with examples worth discussing.”
Elena Brooks
Attendee
“Practical ideas, sharp presenters, and a great pace.”
Marcus Hale
Attendee
“A clearer way to think about our next campaign.”
Priya Nand
Attendee
“Real takeaways that felt useful right away.”
Noah Whitaker
Attendee
“Memorable creative direction that kept the ideas clear.”
Dani Flores
Attendee
“A webinar that makes you open a notebook immediately.”
Riley Morgan
Attendee

“You guys are doing an amazing job.”
Ania Roy
PMM
“Your energy and explanations felt like such positive vibes.”
Mari-Liis Holmberg
CRM Expert
“Your webinar strategy is one of the best in B2B.”
Shirley Tran
Attendee
“This webinar approach is brilliant from start to finish.”
Caitlyn Custer, M.A.
Global Growth & Demand Marketing
“Your webinar graphics have been insanely cool lately.”
Savannah
Attendee
“The subject line drew me in — the second glance had me hooked.”
Taylor Quinn
Attendee
“Excellent pacing, with examples worth discussing.”
Elena Brooks
Attendee
“Practical ideas, sharp presenters, and a great pace.”
Marcus Hale
Attendee
“A clearer way to think about our next campaign.”
Priya Nand
Attendee
“Real takeaways that felt useful right away.”
Noah Whitaker
Attendee
“Memorable creative direction that kept the ideas clear.”
Dani Flores
Attendee
“A webinar that makes you open a notebook immediately.”
Riley Morgan
Attendee

What attendees are saying

“You guys are doing an amazing job.”
Ania Roy
PMM
“Your energy and explanations felt like such positive vibes.”
Mari-Liis Holmberg
CRM Expert
“Your webinar strategy is one of the best in B2B.”
Shirley Tran
Attendee
“This webinar approach is brilliant from start to finish.”
Caitlyn Custer, M.A.
Global Growth & Demand Marketing
“Your webinar graphics have been insanely cool lately.”
Savannah
Attendee
“The subject line drew me in — the second glance had me hooked.”
Taylor Quinn
Attendee
“Excellent pacing, with examples worth discussing.”
Elena Brooks
Attendee
“Practical ideas, sharp presenters, and a great pace.”
Marcus Hale
Attendee
“A clearer way to think about our next campaign.”
Priya Nand
Attendee
“Real takeaways that felt useful right away.”
Noah Whitaker
Attendee
“Memorable creative direction that kept the ideas clear.”
Dani Flores
Attendee
“A webinar that makes you open a notebook immediately.”
Riley Morgan
Attendee

“You guys are doing an amazing job.”
Ania Roy
PMM
“Your energy and explanations felt like such positive vibes.”
Mari-Liis Holmberg
CRM Expert
“Your webinar strategy is one of the best in B2B.”
Shirley Tran
Attendee
“This webinar approach is brilliant from start to finish.”
Caitlyn Custer, M.A.
Global Growth & Demand Marketing
“Your webinar graphics have been insanely cool lately.”
Savannah
Attendee
“The subject line drew me in — the second glance had me hooked.”
Taylor Quinn
Attendee
“Excellent pacing, with examples worth discussing.”
Elena Brooks
Attendee
“Practical ideas, sharp presenters, and a great pace.”
Marcus Hale
Attendee
“A clearer way to think about our next campaign.”
Priya Nand
Attendee
“Real takeaways that felt useful right away.”
Noah Whitaker
Attendee
“Memorable creative direction that kept the ideas clear.”
Dani Flores
Attendee
“A webinar that makes you open a notebook immediately.”
Riley Morgan
Attendee

RSVP to join!

April 29, 2026 @ 2 PM BST

Questions? Email us at events@customer.io

Privacy

Terms

Legends of Lifecycle: Reinvesting retention into inspiration

Host

Speakers

Event Overview

Reinvesting retention into inspiration

What you'll learn

Make smarter investments in your stack

Make smarter investments in your stack

Drive operational efficiency gains

Drive operational efficiency gains

Build campaigns that drive real results

Build campaigns that drive real results

Put AI to work

Put AI to work

Thoughts from our experts

"

“MarTech moves fast, but the fundamentals don't — know your customer, earn their attention, and make every message count."

"

“Acquisition is a great first date, but Lifecycle is the long-term relationship. At Nordnet, we use Customer.io to ensure we’re the partner who "remembers the anniversary" and delivers real value.”

"

John focuses on building data pipelines that actually scale in a high-volume financial environment.

"

Chris Shaw is an accomplished sales leader with a proven track record of driving growth and delivering results.

"

“MarTech moves fast, but the fundamentals don't — know your customer, earn their attention, and make every message count."

"

“Acquisition is a great first date, but Lifecycle is the long-term relationship. At Nordnet, we use Customer.io to ensure we’re the partner who "remembers the anniversary" and delivers real value.”

"

John focuses on building data pipelines that actually scale in a high-volume financial environment.

"

Chris Shaw is an accomplished sales leader with a proven track record of driving growth and delivering results.

"

“MarTech moves fast, but the fundamentals don't — know your customer, earn their attention, and make every message count."

"

“Acquisition is a great first date, but Lifecycle is the long-term relationship. At Nordnet, we use Customer.io to ensure we’re the partner who "remembers the anniversary" and delivers real value.”

"

John focuses on building data pipelines that actually scale in a high-volume financial environment.

"

Chris Shaw is an accomplished sales leader with a proven track record of driving growth and delivering results.

What attendees are saying

What attendees are saying

RSVP to join!

“Acquisition is a great first date, but Lifecycle is the long-term relationship. At Nordnet, we use Customer.io to ensure we’re the partner who "remembers the anniversary" and  delivers real value.”

“Acquisition is a great first date, but Lifecycle is the long-term relationship. At Nordnet, we use Customer.io to ensure we’re the partner who "remembers the anniversary" and  delivers real value.”

“Acquisition is a great first date, but Lifecycle is the long-term relationship. At Nordnet, we use Customer.io to ensure we’re the partner who "remembers the anniversary" and  delivers real value.”