AI in the wild: Real marketing workflows that work

How marketers are using AI to build smarter, more useful customer journeys

June 17, 2026 @ 11 AM ET

Days

Hours

Minutes

Seconds

RSVP to join →

Host

Savannah White

Product Marketing

Speakers

Molly Murphy

Sr Product Marketing Manager @ Customer.io

Claudia Koechell

Marketing Automation Specialist @ Customer.io

Gabby Kustner

Sr Growth Marketing Manager @ Customer.io

Mariela Seen

CRM & Marketing Automation Specialist @ Korsit

Sue Cho

Head of Lifecycle Marketing @ Monarch Money

Event Overview

How marketers are using AI to build smarter, more useful customer journeys

Most AI marketing advice stops at “write better subject lines.” Let’s go further.

Join Customer.io for a live session on how marketers are using AI to build smarter, more useful customer journeys.

We’ll share real examples from Customer.io customers, plus workflows from our own team, to show what’s possible when AI moves beyond simple copy edits and into segmentation, personalization, automation, and decision-making.

No vague trend talk. No “AI will change everything” hand-waving. Just practical use cases, honest lessons, and ideas you can bring back to your own team.

What you'll learn

Real workflows

Real AI Marketing workflows, not another theory session. See how marketers are pairing AI with Customer.io to build workflows that are faster, more personal.

Real workflows

Real AI Marketing workflows, not another theory session. See how marketers are pairing AI with Customer.io to build workflows that are faster, more personal.

Use cases

Practical AI use cases from expert marketers. Hear real-world examples of how Customer.io marketers and customers are using AI for campaign creation, audience building, personalization, routing, automation, and more.

Use cases

Advanced prompts

Advanced prompts that go beyond “make this email friendlier” Learn how AI helps marketers understand intent, generate campaign logic, and build journeys that adapt without the manual mess.

Advanced prompts

Advanced prompts that go beyond “make this email friendlier” Learn how AI helps marketers understand intent, generate campaign logic, and build journeys that adapt without the manual mess.

Q & A

An open discussion designed to answer questions, clarify details, and encourage collaboration through direct conversation and shared insights.

Q & A

An open discussion designed to answer questions, clarify details, and encourage collaboration through direct conversation and shared insights.

What attendees are saying

“You guys are doing an amazing job.”
Ania Roy
PMM
“Your energy and explanations felt like such positive vibes.”
Mari-Liis Holmberg
CRM Expert
“Your webinar strategy is one of the best in B2B.”
Shirley Tran
Attendee
“This webinar approach is brilliant from start to finish.”
Caitlyn Custer, M.A.
Global Growth & Demand Marketing
“Your webinar graphics have been insanely cool lately.”
Savannah
Attendee
“The subject line drew me in — the second glance had me hooked.”
Taylor Quinn
Attendee
“Excellent pacing, with examples worth discussing.”
Elena Brooks
Attendee
“Practical ideas, sharp presenters, and a great pace.”
Marcus Hale
Attendee
“A clearer way to think about our next campaign.”
Priya Nand
Attendee
“Real takeaways that felt useful right away.”
Noah Whitaker
Attendee
“Memorable creative direction that kept the ideas clear.”
Dani Flores
Attendee
“A webinar that makes you open a notebook immediately.”
Riley Morgan
Attendee

“You guys are doing an amazing job.”
Ania Roy
PMM
“Your energy and explanations felt like such positive vibes.”
Mari-Liis Holmberg
CRM Expert
“Your webinar strategy is one of the best in B2B.”
Shirley Tran
Attendee
“This webinar approach is brilliant from start to finish.”
Caitlyn Custer, M.A.
Global Growth & Demand Marketing
“Your webinar graphics have been insanely cool lately.”
Savannah
Attendee
“The subject line drew me in — the second glance had me hooked.”
Taylor Quinn
Attendee
“Excellent pacing, with examples worth discussing.”
Elena Brooks
Attendee
“Practical ideas, sharp presenters, and a great pace.”
Marcus Hale
Attendee
“A clearer way to think about our next campaign.”
Priya Nand
Attendee
“Real takeaways that felt useful right away.”
Noah Whitaker
Attendee
“Memorable creative direction that kept the ideas clear.”
Dani Flores
Attendee
“A webinar that makes you open a notebook immediately.”
Riley Morgan
Attendee

What attendees are saying

“You guys are doing an amazing job.”
Ania Roy
PMM
“Your energy and explanations felt like such positive vibes.”
Mari-Liis Holmberg
CRM Expert
“Your webinar strategy is one of the best in B2B.”
Shirley Tran
Attendee
“This webinar approach is brilliant from start to finish.”
Caitlyn Custer, M.A.
Global Growth & Demand Marketing
“Your webinar graphics have been insanely cool lately.”
Savannah
Attendee
“The subject line drew me in — the second glance had me hooked.”
Taylor Quinn
Attendee
“Excellent pacing, with examples worth discussing.”
Elena Brooks
Attendee
“Practical ideas, sharp presenters, and a great pace.”
Marcus Hale
Attendee
“A clearer way to think about our next campaign.”
Priya Nand
Attendee
“Real takeaways that felt useful right away.”
Noah Whitaker
Attendee
“Memorable creative direction that kept the ideas clear.”
Dani Flores
Attendee
“A webinar that makes you open a notebook immediately.”
Riley Morgan
Attendee

“You guys are doing an amazing job.”
Ania Roy
PMM
“Your energy and explanations felt like such positive vibes.”
Mari-Liis Holmberg
CRM Expert
“Your webinar strategy is one of the best in B2B.”
Shirley Tran
Attendee
“This webinar approach is brilliant from start to finish.”
Caitlyn Custer, M.A.
Global Growth & Demand Marketing
“Your webinar graphics have been insanely cool lately.”
Savannah
Attendee
“The subject line drew me in — the second glance had me hooked.”
Taylor Quinn
Attendee
“Excellent pacing, with examples worth discussing.”
Elena Brooks
Attendee
“Practical ideas, sharp presenters, and a great pace.”
Marcus Hale
Attendee
“A clearer way to think about our next campaign.”
Priya Nand
Attendee
“Real takeaways that felt useful right away.”
Noah Whitaker
Attendee
“Memorable creative direction that kept the ideas clear.”
Dani Flores
Attendee
“A webinar that makes you open a notebook immediately.”
Riley Morgan
Attendee

RSVP to join!

June 17, 2026 @ 11 AM ET

Questions? Email us at events@customer.io

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