Q2
Give customers a centralized place within a web or mobile app to access messages. Unlike traditional messages that disappear once dismissed, inbox messages provide ongoing access to important updates, offers, and announcements—ensuring nothing gets lost or forgotten.
Q2
An upgrade to the subscription center is coming. We're adding support for channel-level controls—so your end users can manage which channels they're contacted on and what types of content they receive. This update helps reduce all-or-nothing unsubscribes, improve engagement, and support a smarter multi-channel strategy with more granular preference management.
Q2
Enhance your forms with more flexible inputs, including open-text fields, and gain visibility into performance with conversion-focused metrics. Capture richer customer data and optimize sign-up experiences that drive growth.
HubSpot Source
In Beta, GA in Q2
Activate your HubSpot CRM in Customer.io. With this source, build segments using customer data and attributes for messaging across supported channels like email, SMS, in-app, and push.
Available in the Integrations catalog for all Premium & Enterprise plans
AI Agent
Beta
Streamline your marketing workflow with our intelligent In-Product Assistant that adapts to how you work. From creating segments and editing emails with natural language to integrating with your favorite tools, this dual-approach assistant eliminates repetitive tasks while keeping you in full control—letting you focus on strategy while it handles the mundane work.
Model Context Protocol (MCP) Integration
In Beta, GA in Q2
Enable AI tools like Claude, Cursor, and ChatGPT to connect directly to your Customer.io workspace through the MCP. This integration allows AI tools to read your Customer.io data, analyze it, and help create new marketing content.
Admins can toggle the feature on in their privacy settings
Native SMS
In Early Access (for US and CA customers only)
Streamline your multi-channel strategy with our native SMS solution, designed to make sending SMS messages simpler and more powerful. Instead of juggling separate tools and providers, you’ll now be able to buy phone numbers & send SMS directly within Customer.io—streamlining support, billing, and campaign flexibility.
Email your CSM or product@customer.io for access
Design Studio, the New Email Editor
In Beta, GA 2026
A new intuitive email editor is coming soon. Design Studio, brings all the capabilities of Parcel, into Customer.io. With Design Studio, you can build and save emails without starting a campaign or broadcast first. You can also save templates, build with reusable components, and QA your emails for various client intricacies, including dark mode. GA will include AI-powered message translations, inbox previews, the ability to save components from the visual editor, and the functionality to publish updates in bulk.
Available in all accounts, send feedback to product@customer.io
LLM Actions
Beta
Call large language models directly inside Customer.io workflows. Add a Run LLM step to any campaign, pass in customer and event context, and use the output to generate personalized content, classify your audience, or drive dynamic branching — all without webhooks or external configuration. Outputs are stored as journey attributes, customer attributes, or events and are reusable across the rest of the journey.
Create and Manage WhatsApp Templates
In Alpha, GA Q2 2026
Simplify how your team manages WhatsApp messaging. Create, edit, and submit WhatsApp message templates for approval directly in Customer.io — reducing the steps between building WhatsApp content and getting it in front of your customers.
Goals
Beta
Today, success is measured campaign by campaign. Goals flips that. Define an outcome — like trial to paid — then connect all the campaigns and broadcasts meant to drive it. Set milestones to track progress along the way, see attribution across all your messaging, and get one place to know if you're up or down, what's contributing, and where to focus next.
We're always shipping new improvements 🚀
Find out about recently added features in our release notes.