Customer.io vs. Braze

We’ve got Braze beat

Set up and run campaigns seamlessly without burdening engineering teams.
Our data-first approach ensures easy access and utilization of your data without limitations.
Create campaigns effortlessly, spanning in-app, push, SMS, email, and webhooks within one cohesive workflow, and generate custom reports across channels, dates, and objectives.

Trusted by 9,000+ brands

Customer.io vs. Braze

We’ve got Braze beat

Set up and run campaigns seamlessly without burdening engineering teams.
Our data-first approach ensures easy access and utilization of your data without limitations.
Create campaigns effortlessly, spanning in-app, push, SMS, email, and webhooks within one cohesive workflow, and generate custom reports across channels, dates, and objectives.

Trusted by 9,000+ brands

Customer.io vs. Braze

We’ve got Braze beat

Set up and run campaigns seamlessly without burdening engineering teams.
Our data-first approach ensures easy access and utilization of your data without limitations.
Create campaigns effortlessly, spanning in-app, push, SMS, email, and webhooks within one cohesive workflow, and generate custom reports across channels, dates, and objectives.

Trusted by 9,000+ brands

features

Top reasons companies choose us over Braze

	Customer.io	Braze
Product trial	Yes	Yes*
Custom objects	Yes	No
Connected forms	Yes	No
Unlimited data points	Yes	No
Batch updates	Yes	No
Native Salesforce integration	Yes	No
Live chat support	Yes	No
Integrated Customer Data Platform with every plan	Yes	No
Native Slack integration	Yes	No

*Free trial with a sample data workspace.

Get started for free

Unlike Braze, you can sign up for a free 14-day trial to explore Customer.io.

Get started for free

Unlike Braze, you can sign up for a free 14-day trial to explore Customer.io.

Built for scale

Designed for global enterprise companies with hundreds of millions of users.

Built for scale

Designed for global enterprise companies with hundreds of millions of users.

Unlimited data

Store and use as much data as you need, with unlimited events, attributes, and triggers. Send all your data out of Customer.io at no extra charge.

Unlimited data

Store and use as much data as you need, with unlimited events, attributes, and triggers. Send all your data out of Customer.io at no extra charge.

Scale, flex, and innovate

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

99.98%

Platform uptime

99%

Customer satisfaction score

12B+

Daily API calls

100B+

Messages sent in 2025

100B+

Webhooks sent in 2025

24/5

Global support coverage

Scale, flex, and innovate

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

99.98%

Platform uptime

99%

Customer satisfaction score

12B+

Daily API calls

100B+

Messages sent in 2025

100B+

Webhooks sent in 2025

24/5

Global support coverage

We unify your data, messaging, and AI into a single platform, so every interaction with your customers is stronger and more relevant than the last.

Flexible data modeling

Embrace advanced data modeling with Customer.io's seamless integrations and Data Pipelines, enabling batch updates and multi-identifier workspaces. In contrast, Braze's ID requirement complicates merging profiles and counts anonymous users toward active user limits.

Custom objects

Unlock powerful features like custom objects and webhook-triggered campaigns in Customer.io for unlimited data activation. Braze, however, caps data points and restricts access to event properties, limiting flexibility in message automation.

Cost effective

Choose Customer.io for cost-effective marketing with unlimited data and flexible payment options. Braze adds extra onboarding and account setup fees, increasing costs beyond data overage charges.

We unify your data, messaging, and AI into a single platform, so every interaction with your customers is stronger and more relevant than the last.

Flexible data modeling

Custom objects

Cost effective

Choose Customer.io for cost-effective marketing with unlimited data and flexible payment options. Braze adds extra onboarding and account setup fees, increasing costs beyond data overage charges.

AI Native

Smarter marketing with AI

We're enabling marketers to say more, do more, and listen more—your tech stack fully connected, allowing you to surface insights faster and act on them with confidence.

Translations

Translate your email, push notifications, in-app messages, or SMS messages across 200+ language variations in seconds. No outside contractors, or long delivery timelines needed!

MCP Server

Customer.io's MCP server offers both read and write capabilities allowing users to query data, test their integrations, and create segments or content. And it works with Claude, ChatGPT, and Cursor.

Generate Brand Styles

Avoid off-brand emails, with generated brand styles based on your domain. Your color palettes, fonts, and buttons will be automatically generated—enabling you to craft content quick.

AI Native

Smarter marketing with AI

We're enabling marketers to say more, do more, and listen more—your tech stack fully connected, allowing you to surface insights faster and act on them with confidence.

Translations

Translate your email, push notifications, in-app messages, or SMS messages across 200+ language variations in seconds. No outside contractors, or long delivery timelines needed!

MCP Server

Generate Brand Styles

Avoid off-brand emails, with generated brand styles based on your domain. Your color palettes, fonts, and buttons will be automatically generated—enabling you to craft content quick.

AI Native

Smarter marketing with AI

We're enabling marketers to say more, do more, and listen more—your tech stack fully connected, allowing you to surface insights faster and act on them with confidence.

Translations

Translate your email, push notifications, in-app messages, or SMS messages across 200+ language variations in seconds. No outside contractors, or long delivery timelines needed!

MCP Server

Generate Brand Styles

Avoid off-brand emails, with generated brand styles based on your domain. Your color palettes, fonts, and buttons will be automatically generated—enabling you to craft content quick.

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

Customers love us

Preferred by product-led companies

After evaluating Customer.io and Braze head to head, we decided to go with Customer.io for the ease of integration, transactional messages, our mobile capabilities especially push notifications, and for the support we know we would get.

Ivar Arulaid

Marketing Operations & Automation Manager

With the flexibility and interoperability of Customer.io we’ve been able to build some truly insane and elaborate onboarding flows. If a colleague asks me if Customer.io can do something cool, no matter what they ask my immediate answer is always, “Yes. Yes it can.” I love always having the answers!

Ammon Brown

VP of Growth

Messaging frequency is key for our strategy. We can’t email our customers daily, so increasing frequency with a multi-channel strategy is how we can scale message volume. The conversion rates prove that strategy is working.

Ugo Iwuchukwu

Head of Marketing