Customer.io vs. Segment

More connections than Segment

Discover why brands choose Customer.io Data Pipelines over Segment as their customer data platform (CDP). With Data Pipelines, seamlessly connect all of your data—people, events, objects, and more—to limitless sources and destinations in just a few clicks. Paired with Journeys, our leading marketing automation platform, Data Pipelines offers marketers unparalleled data + activation capabilities, setting it apart as the ultimate Segment alternative. Using Data Pipelines, integrate first-party data across your martech stack, whether you have a data warehouse or not. Focus your efforts on what truly matters—cultivating meaningful customer relationships.

Trusted by 8,000+ brands

Not interested in a demo? Sign up for a free trial

Customer.io vs. Segment

More connections than Segment

Trusted by 8,000+ brands

Not interested in a demo? Sign up for a free trial

Customer.io vs. Segment

More connections than Segment

Trusted by 8,000+ brands

Not interested in a demo? Sign up for a free trial

FEATURES

Top reasons companies choose us over Segment

Get started for free

Essentials includes a 14-day free trial of Data Pipelines and Journeys. Experience the power of data + activation in a single platform.

Built to scale

From small startups to global enterprise companies with hundreds of millions of users, we built our platform to grow alongside you.

Compliance made easy

Ensure all your security standards, such as GDPR, CCPA, HIPAA, and SOC 2 Type II, are met.

	Customer.io	Segment
Unlimited Monthly API calls*	Yes	No
Unlimited reverse ETL records*	Yes	No
Destination filters	Yes	No
US / EU data centers	Yes	No
Single sign-on	Yes	No
Unlimited user seats	Yes	No
Role-based permissions	Yes	No
Unlimited segmentation & profile attributes	Yes	No
Drag-and-drop visual workflow builder	Yes	No
In-app messaging	Yes	No
Push notifications	Yes	No
SMS	Yes	No
Marketing and transactional emails	Yes	No

Scale, flex, and innovate

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

99.98%

Platform uptime

99%

Cutomer satisfaction score

5B+

Daily API calls

56B

Messages sent in 2024

7.3B+

Webhooks sent in 2024

24/5

Global support coverage

Scale, flex, and innovate

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

99.98%

Platform uptime

99%

Cutomer satisfaction score

5B+

Daily API calls

56B

Messages sent in 2024

7.3B+

Webhooks sent in 2024

24/5

Global support coverage

Key Differentiators

How Customer.io wins

Data + activation in a single platform

Unify your customer data management, create personalized messages, and design emails in a single, intuitive interface. Experience powerful campaign development tooling loved by marketers, developers, designers, and data analysts alike. Separate platforms are not required.

Connect all your customer data

Enhance decision-making with consistent data across the tools you rely on most— like Mixpanel, Snowflake, Google Analytics, Fullstory, and TikTok— available with every plan.

Flexible data model

Spend less time making data usable and more time utilizing it with our flexible data model, supporting people, objects, events, and more.

Key Differentiators

How Customer.io wins

Data + activation in a single platform

Connect all your customer data

Enhance decision-making with consistent data across the tools you rely on most— like Mixpanel, Snowflake, Google Analytics, Fullstory, and TikTok— available with every plan.

Flexible data model

Spend less time making data usable and more time utilizing it with our flexible data model, supporting people, objects, events, and more.

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

Customers love us

Preferred by product-led companies

Customer.io has been a critical part of our onboarding process since the very early days of Segment. From the 43-minute founder email, which has allowed us to stay in contact with everyone who signed up, to much more complex challenges today.

Ilya Volodarsky

Co-Founder & President

Customer data lives in a lot of places, and bringing it together is a pain. Customer.io Data Pipelines made it easy to connect our messaging data to our data warehouse - no code required.

Jeff Lyon

Director of Technology

Customer data lives in a lot of places, and bringing it together is a pain. Customer.io Data Pipelines made it easy to connect our messaging data to our data warehouse - no code required.

Matt See

COO