Customer.io vs. Salesforce Marketing Cloud
One platform for all your messaging
Discover why brands choose Customer.io over Salesforce Marketing Cloud as their go-to customer engagement platform. Leverage your first-party data to engage customers throughout their entire lifecycle using in-app, push, SMS, email, and webhooks.
Use data from any CRM or data warehouse, including a no-code bi-directional native integration with Salesforce CRM, to drive unlimited marketing campaigns—all without surprise overages. Manage everything in one place and unlock the full potential of your marketing efforts.
Not interested in a demo? Sign up for a free trial
Trusted by 9,000+ brands
Customer.io vs. Salesforce Marketing Cloud
One platform for all your messaging
Discover why brands choose Customer.io over Salesforce Marketing Cloud as their go-to customer engagement platform. Leverage your first-party data to engage customers throughout their entire lifecycle using in-app, push, SMS, email, and webhooks.
Use data from any CRM or data warehouse, including a no-code bi-directional native integration with Salesforce CRM, to drive unlimited marketing campaigns—all without surprise overages. Manage everything in one place and unlock the full potential of your marketing efforts.
Not interested in a demo? Sign up for a free trial
Trusted by 9,000+ brands
Customer.io vs. Salesforce Marketing Cloud
One platform for all your messaging
Discover why brands choose Customer.io over Salesforce Marketing Cloud as their go-to customer engagement platform. Leverage your first-party data to engage customers throughout their entire lifecycle using in-app, push, SMS, email, and webhooks.
Use data from any CRM or data warehouse, including a no-code bi-directional native integration with Salesforce CRM, to drive unlimited marketing campaigns—all without surprise overages. Manage everything in one place and unlock the full potential of your marketing efforts.
Not interested in a demo?
Trusted by 9,000+ brands
features
Top reasons companies choose us over Salesforce
Customer.io | Salesforce Marketing Cloud | |
|---|---|---|
Visual workflow builder | Yes | Additional fees apply |
SMS, push, and in-app | Yes | Additional fees apply |
Real-time segmentation | Yes | Additional fees apply |
Custom objects | Yes | Additional fees apply |
Webhook-triggered campaigns | Yes | Yes |
Integrated customer data platform | Yes | No |
Unlimited sources and destinations | Yes | Additional fees apply |
A/B testing | Yes | Email only |
Unlimited automation rules | Yes | No |
Batch updates | Yes | No |
Multi-split branching | Yes | No |
Advanced reporting | Yes | Additional fees apply |
Multiple workspaces | Yes | Additional fees apply |
Unlimited user roles | Yes | Additional fees apply |
Deliverability support | Yes | Additional fees apply |
Unified platform for the entire team
Build campaigns in Customer.io without extensive engineering support. Our platform is powerful yet user-friendly, and our award-winning customer success and technical support teams are available to solve any challenges.
Unified platform for the entire team
Build campaigns in Customer.io without extensive engineering support. Our platform is powerful yet user-friendly, and our award-winning customer success and technical support teams are available to solve any challenges.
Advanced marketing automation
Trigger campaigns based on profile attributes, events, or actions without restrictions. Store and use as much data as you need, and send all your data out of Customer.io at no extra charge.
Advanced marketing automation
Trigger campaigns based on profile attributes, events, or actions without restrictions. Store and use as much data as you need, and send all your data out of Customer.io at no extra charge.
Built to scale
From small startups to global enterprise companies with hundreds of millions of users, Customer.io is designed to grow with you, ensuring your marketing efforts scale seamlessly.
Built to scale
From small startups to global enterprise companies with hundreds of millions of users, Customer.io is designed to grow with you, ensuring your marketing efforts scale seamlessly.
Scale, flex, and innovate
Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.
99.98%
Platform uptime
99%
Customer satisfaction score
12B+
Daily API calls
100B+
Messages sent in 2025
100B+
Webhooks sent in 2025
24/5
Global support coverage
Scale, flex, and innovate
Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.
99.98%
Platform uptime
99%
Customer satisfaction score
12B+
Daily API calls
100B+
Messages sent in 2025
100B+
Webhooks sent in 2025
24/5
Global support coverage
We unify your data, messaging, and AI into a single platform, so every interaction with your customers is stronger and more relevant than the last.
Designed for the modern marketer
Orchestrate campaigns across email, SMS, in-app messages, push notifications, and webhooks—all within one central platform. With multiple workspaces and unlimited users, execute all the marketing programs you need without restrictions.
Cost-effective solution
Choose Customer.io for unlimited data and flexible payment options. Our all-inclusive pricing covers strategic support, API calls, data hosting and storage, send rate limits, technical support, and more, with no additional charges.
Data + activation in one platform
Unify your customer data management, create personalized messages, and design emails in a single, intuitive interface. Experience powerful campaign development tools loved by marketers, developers, designers, and data analysts alike.
We unify your data, messaging, and AI into a single platform, so every interaction with your customers is stronger and more relevant than the last.
Designed for the modern marketer
Orchestrate campaigns across email, SMS, in-app messages, push notifications, and webhooks—all within one central platform. With multiple workspaces and unlimited users, execute all the marketing programs you need without restrictions.
Cost-effective solution
Choose Customer.io for unlimited data and flexible payment options. Our all-inclusive pricing covers strategic support, API calls, data hosting and storage, send rate limits, technical support, and more, with no additional charges.
Data + activation in one platform
Unify your customer data management, create personalized messages, and design emails in a single, intuitive interface. Experience powerful campaign development tools loved by marketers, developers, designers, and data analysts alike.
AI Native
Smarter marketing with AI
We're enabling marketers to say more, do more, and listen more—your tech stack fully connected, allowing you to surface insights faster and act on them with confidence.
Translations
Translate your email, push notifications, in-app messages, or SMS messages across 200+ language variations in seconds. No outside contractors, or long delivery timelines needed!
MCP Server
Customer.io's MCP server offers both read and write capabilities allowing users to query data, test their integrations, and create segments or content. And it works with Claude, ChatGPT, and Cursor.
Generate Brand Styles
Avoid off-brand emails, with generated brand styles based on your domain. Your color palettes, fonts, and buttons will be automatically generated—enabling you to craft content quick.
AI Native
Smarter marketing with AI
We're enabling marketers to say more, do more, and listen more—your tech stack fully connected, allowing you to surface insights faster and act on them with confidence.
Translations
Translate your email, push notifications, in-app messages, or SMS messages across 200+ language variations in seconds. No outside contractors, or long delivery timelines needed!
MCP Server
Customer.io's MCP server offers both read and write capabilities allowing users to query data, test their integrations, and create segments or content. And it works with Claude, ChatGPT, and Cursor.
Generate Brand Styles
Avoid off-brand emails, with generated brand styles based on your domain. Your color palettes, fonts, and buttons will be automatically generated—enabling you to craft content quick.
AI Native
Smarter marketing with AI
We're enabling marketers to say more, do more, and listen more—your tech stack fully connected, allowing you to surface insights faster and act on them with confidence.
Translations
Translate your email, push notifications, in-app messages, or SMS messages across 200+ language variations in seconds. No outside contractors, or long delivery timelines needed!
MCP Server
Customer.io's MCP server offers both read and write capabilities allowing users to query data, test their integrations, and create segments or content. And it works with Claude, ChatGPT, and Cursor.
Generate Brand Styles
Avoid off-brand emails, with generated brand styles based on your domain. Your color palettes, fonts, and buttons will be automatically generated—enabling you to craft content quick.
Security you can trust
Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.
Set rules to proactively block restricted personal data.
Keep data safe by restricting access by user role.
Security you can trust
Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.
Set rules to proactively block restricted personal data.
Keep data safe by restricting access by user role.
Security you can trust
Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.
Set rules to proactively block restricted personal data.
Keep data safe by restricting access by user role.
Customers love us
Preferred by product-led companies
We send every single customer profile from our database into Customer.io. Attributes are constantly changing too, so we need a platform that automatically updates people's values whenever they change.
Michelle Ballen-Griffin
Director of Data
We use all channels in our campaigns, when it makes sense to do so. Last month we sent over 11M emails, over 5M push notifications, almost 1M in-app messages, and almost 100,000 SMS messages from Customer.io.
Diego Schocher
Business Architect
Relevance and personalization are non-negotiable today! Customer.io made scaling personalization for millions of users simple. Now, we can give new users a highly personalized onboarding experience regardless of location or language.
Meli Musson
Growth marketing, Lifecycle
