FEATURES
Top reasons companies choose us over Segment
Essentials includes a 14-day free trial of Data Pipelines and Journeys. Experience the power of data + activation in a single platform.
Built to scale
From small startups to global enterprise companies with hundreds of millions of users, we built our platform to grow alongside you.
Compliance made easy
Ensure all your security standards, such as GDPR, CCPA, HIPAA, and SOC 2 Type II, are met.
Customer.io | Rudderstack | |
|---|---|---|
Unlimited Monthly API calls* | Yes | No |
Unlimited reverse ETL records* | Yes | No |
Unlimited reverse ETL connections | Yes | No |
Unlimited data transformations | Yes | No |
Single sign-on | Yes | No |
Unlimited user seats | Yes | No |
Role-based permissions | Yes | No |
Drag-and-drop visual workflow builder | Yes | No |
In-app messaging | Yes | No |
Push notifications | Yes | No |
SMS | Yes | No |
Marketing and transactional emails | Yes | No |
* Subject to Fair Use policy | ||
Customers love us
Preferred by product-led companies

Customer data lives in a lot of places, and bringing it together is a pain. Customer.io Data Pipelines made it easy to connect our messaging data to our data warehouse - no code required.
Jeff Lyon
Director of Technology


One of the biggest successes with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns.
Jorge Alonso
Marketing Manager


One of the biggest successes with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns.
Michelle Ballen-Griffin
Director of Data









