Customer.io vs. RudderStack

Seamless data activation for everyone

Discover why brands choose Customer.io Data Pipelines over RudderStack as their customer data platform (CDP). Designed for both technical and non-technical users, Data Pipelines simplifies connecting all of your data—people, events, objects, and more—to limitless sources and destinations with just a few clicks. Integrated with Journeys, our leading marketing automation platform, Data Pipelines offers unparalleled data + activation capabilities, making it the best choice for marketers. With Data Pipelines, connect first-party data to every tool in your martech stack—no data warehouse required—so you can focus on what matters—building relationships with your customers.

Trusted by 8,000+ brands

Not interested in a demo? Sign up for a free trial

Customer.io vs. RudderStack

Seamless data activation for everyone

Discover why brands choose Customer.io Data Pipelines over RudderStack as their customer data platform (CDP). Designed for both technical and non-technical users, Data Pipelines simplifies connecting all of your data—people, events, objects, and more—to limitless sources and destinations with just a few clicks. Integrated with Journeys, our leading marketing automation platform, Data Pipelines offers unparalleled data + activation capabilities, making it the best choice for marketers. With Data Pipelines, connect first-party data to every tool in your martech stack—no data warehouse required—so you can focus on what matters—building relationships with your customers.

Trusted by 8,000+ brands

Not interested in a demo? Sign up for a free trial

Customer.io vs. RudderStack

Seamless data activation for everyone

Discover why brands choose Customer.io Data Pipelines over RudderStack as their customer data platform (CDP). Designed for both technical and non-technical users, Data Pipelines simplifies connecting all of your data—people, events, objects, and more—to limitless sources and destinations with just a few clicks. Integrated with Journeys, our leading marketing automation platform, Data Pipelines offers unparalleled data + activation capabilities, making it the best choice for marketers. With Data Pipelines, connect first-party data to every tool in your martech stack—no data warehouse required—so you can focus on what matters—building relationships with your customers.

Trusted by 8,000+ brands

Not interested in a demo? Sign up for a free trial

FEATURES

Top reasons companies choose us over Segment

Get started for free

Get started for free

Essentials includes a 14-day free trial of Data Pipelines and Journeys. Experience the power of data + activation in a single platform.

Built to scale

From small startups to global enterprise companies with hundreds of millions of users, we built our platform to grow alongside you.

Compliance made easy

Ensure all your security standards, such as GDPR, CCPA, HIPAA, and SOC 2 Type II, are met.


Customer.io

Rudderstack

Unlimited Monthly API calls*

Yes

No

Unlimited reverse ETL records*

Yes

No

Unlimited reverse ETL connections

Yes

No

Unlimited data transformations

Yes

No

Single sign-on

Yes

No

Unlimited user seats

Yes

No

Role-based permissions

Yes

No

Drag-and-drop visual workflow builder

Yes

No

In-app messaging

Yes

No

Push notifications

Yes

No

SMS

Yes

No

Marketing and transactional emails

Yes

No

* Subject to Fair Use policy

Scale, flex, and innovate

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

99.98%

Platform uptime

99%

Cutomer satisfaction score

5B+

Daily API calls

56B

Messages sent in 2024

7.3B+

Webhooks sent in 2024

24/5

Global support coverage

Scale, flex, and innovate

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

99.98%

Platform uptime

99%

Cutomer satisfaction score

5B+

Daily API calls

56B

Messages sent in 2024

7.3B+

Webhooks sent in 2024

24/5

Global support coverage

Key Differentiators

How Customer.io wins

Data + activation in a single platform

Unify your customer data management, create personalized messages, and design emails in a single, intuitive interface. Experience powerful campaign development tooling loved by marketers, developers, designers, and data analysts alike. Separate platforms are not required.

Designed for your entire team

Accessible to technical and non-technical users, Data Pipelines maximizes data availability with fewer developer resources.

Your tools, your data, your choice

Whether your data warehouse is the cornerstone of your customer data strategy or an integral part of your tech stack, Data Pipelines ensures seamless synchronization, regardless of architecture choice.

Key Differentiators

How Customer.io wins

Data + activation in a single platform

Unify your customer data management, create personalized messages, and design emails in a single, intuitive interface. Experience powerful campaign development tooling loved by marketers, developers, designers, and data analysts alike. Separate platforms are not required.

Designed for your entire team

Accessible to technical and non-technical users, Data Pipelines maximizes data availability with fewer developer resources.

Your tools, your data, your choice

Whether your data warehouse is the cornerstone of your customer data strategy or an integral part of your tech stack, Data Pipelines ensures seamless synchronization, regardless of architecture choice.

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

Customers love us

Preferred by product-led companies

Customer data lives in a lot of places, and bringing it together is a pain. Customer.io Data Pipelines made it easy to connect our messaging data to our data warehouse - no code required.

Jeff Lyon

Director of Technology

One of the biggest successes with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns.

Jorge Alonso

Marketing Manager

One of the biggest successes with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns.

Michelle Ballen-Griffin

Director of Data

 ©2025 Peaberry Software, Inc. 

 ©2025 Peaberry Software, Inc. 

 ©2025 Peaberry Software, Inc.