Customer.io vs. Klaviyo

The platform that adapts to any industry

Feeling constrained by your current platform's limitations? Customer.io is built for forward-thinking, innovative companies, providing the flexibility, customization, and scalability that fast-growing teams need to achieve their big marketing dreams. With the power of omnichannel marketing, you can create a personalized customer experience across email, in-app, SMS, and push notifications, building relationships at every stage of the customer lifecycle.

Trusted by 8,000+ brands

Not interested in a demo? Sign up for a free trial

Customer.io vs. Klaviyo

The platform that adapts to any industry

Feeling constrained by your current platform's limitations? Customer.io is built for forward-thinking, innovative companies, providing the flexibility, customization, and scalability that fast-growing teams need to achieve their big marketing dreams. With the power of omnichannel marketing, you can create a personalized customer experience across email, in-app, SMS, and push notifications, building relationships at every stage of the customer lifecycle.

Trusted by 8,000+ brands

Not interested in a demo? Sign up for a free trial

Customer.io vs. Klaviyo

The platform that adapts to any industry

Feeling constrained by your current platform's limitations? Customer.io is built for forward-thinking, innovative companies, providing the flexibility, customization, and scalability that fast-growing teams need to achieve their big marketing dreams. With the power of omnichannel marketing, you can create a personalized customer experience across email, in-app, SMS, and push notifications, building relationships at every stage of the customer lifecycle.

Trusted by 8,000+ brands

Not interested in a demo? Sign up for a free trial

FEATURES

Top reasons companies choose us over Klaviyo

Mutli-channel marketing

Mutli-channel marketing

Send dynamic mobile messages like in-app, push, and SMS, alongside email to engage users wherever they are in their lifecycle.

Built to scale

From small startups to global enterprise companies with hundreds of millions of users, we built our platform to grow alongside you.

Compliance made easy

Ensure security standards such as GDPR, CCPA, HIPAA, and SOC 2 Type II, are met.


Customer.io

Klaviyo

Unlimited segmentation

Yes

No

HIPAA compliance

Yes

No

Mobile SDKs

Yes

No

Anonymous event tracking

Yes

No

Data warehouse sync and Reverse ETL included

Yes

No

World-class support

Yes

No

Scale, flex, and innovate

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

99.98%

Platform uptime

99%

Cutomer satisfaction score

5B+

Daily API calls

56B

Messages sent in 2024

7.3B+

Webhooks sent in 2024

24/5

Global support coverage

Scale, flex, and innovate

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

99.98%

Platform uptime

99%

Cutomer satisfaction score

5B+

Daily API calls

56B

Messages sent in 2024

7.3B+

Webhooks sent in 2024

24/5

Global support coverage

Key Differentiators

How Customer.io wins

Advanced automation

Create complex, real-time, event-triggered campaigns based on user behavior and actions. From the visual workflow builder, trigger emails, SMS, push, and in-app campaigns based on specific events or user interactions.

Unlimited segmentation

Avoid limitations on segmentation and use as much data as you want to create robust audience groups for your next one-off broadcast or campaign. Intelligent segmentation at your fingertips!

Data made flexible

Go beyond A/B testing with the power to introduce multivariate testing, allowing you to learn more from your audience in less time.

Key Differentiators

How Customer.io wins

Advanced automation

Create complex, real-time, event-triggered campaigns based on user behavior and actions. From the visual workflow builder, trigger emails, SMS, push, and in-app campaigns based on specific events or user interactions.

Unlimited segmentation

Avoid limitations on segmentation and use as much data as you want to create robust audience groups for your next one-off broadcast or campaign. Intelligent segmentation at your fingertips!

Data made flexible

Go beyond A/B testing with the power to introduce multivariate testing, allowing you to learn more from your audience in less time.

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

Customers love us

Preferred by product-led companies

Up until now, we’ve sold primarily through e-commerce channels. Now, we’re going much more omnichannel and want to integrate our product much more closely with our email marketing, we made the switch from Klaviyo to Customer.io.

Daan Goossens

VP of Growth

We know how important data is. Not only that, but to own your own data. That’s why we chose Customer.io.

Daniel Sand

CEO

We know how important data is. Not only that, but to own your own data. That’s why we chose Customer.io.

Diego Schocher

Business Architect

Privacy

Terms

 ©2025 Peaberry Software, Inc. 

Privacy

Terms

 ©2025 Peaberry Software, Inc. 

Privacy

Terms

 ©2025 Peaberry Software, Inc.