Customer.io vs. HubSpot

Leave HubSpot behind

Discover why Customer.io outshines HubSpot with a growth marketing focus. With a robust data-first approach, unlimited omnichannel capabilities, and the power to engage customers across their entire lifecycle, Customer.io offers more value to growth marketers. Experience seamless data utilization in messages, automations, and segments, without the complexity of legacy bloatware.

Trusted by 8,000+ brands

Not interested in a demo? Sign up for a free trial

Customer.io vs. HubSpot

Leave HubSpot behind

Discover why Customer.io outshines HubSpot with a growth marketing focus. With a robust data-first approach, unlimited omnichannel capabilities, and the power to engage customers across their entire lifecycle, Customer.io offers more value to growth marketers. Experience seamless data utilization in messages, automations, and segments, without the complexity of legacy bloatware.

Trusted by 8,000+ brands

Not interested in a demo? Sign up for a free trial

Customer.io vs. HubSpot

Leave HubSpot behind

Discover why Customer.io outshines HubSpot with a growth marketing focus. With a robust data-first approach, unlimited omnichannel capabilities, and the power to engage customers across their entire lifecycle, Customer.io offers more value to growth marketers. Experience seamless data utilization in messages, automations, and segments, without the complexity of legacy bloatware.

Trusted by 8,000+ brands

Not interested in a demo? Sign up for a free trial

FEATURES

Top reasons companies choose us over Hubspot

Mature marketing automation

Mature marketing automation

Trigger campaigns based on profile attributes, events, or actions without restrictions.

Built to scale

From small startups to global enterprise companies with hundreds of millions of users, we built our platform to grow alongside you.

Compliance made easy

Ensure all your security standards, such as GDPR, CCPA, HIPAA, and SOC 2 Type II, are met.


Customer.io

HubSpot

Integrated Customer Data Platform with every plan

Yes

No

Multi-channel messaging: email, in-app, push and SMS

Yes

Email only

Unlimited segmentation

Yes

Additional fee

Unlimited event Attributes

Yes

Additional fee

Unlimited journey metrics

Yes

Additional fee

Unlimited workflow metrics

Yes

Additional fee

Transactional messaging

Yes

Additional fee

Webhook-triggered campaigns

Yes

Custom integration

Dedicated IPs

Yes

Additional fee

Mobile SDKs

Yes

No

Managed onboarding

Yes

Additional fee

Strategic support

Yes

Additional fee

Deliverability support

Yes

Additional fee

Unlimited triggered campaigns

Yes

No

HIPAA compliant

Yes

Additional fee

Scale, flex, and innovate

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

99.98%

Platform uptime

99%

Cutomer satisfaction score

5B+

Daily API calls

56B

Messages sent in 2024

7.3B+

Webhooks sent in 2024

24/5

Global support coverage

Scale, flex, and innovate

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

99.98%

Platform uptime

99%

Cutomer satisfaction score

5B+

Daily API calls

56B

Messages sent in 2024

7.3B+

Webhooks sent in 2024

24/5

Global support coverage

Key Differentiators

How Customer.io wins

Data + activation in a single platform

Unify your customer data management, create personalized messages, and design emails in a single, intuitive interface. Experience powerful campaign development tooling loved by marketers, developers, designers, and data analysts alike.

Designed for the modern lifecycle marketer

Orchestrate data-driven campaigns across email, SMS, in-app messages, push notifications, and webhooks—all within a unified platform.

Flexible data model with every plan

Support for people, custom objects, events, and more included in every plan, enabling you to spend more time leveraging data and less time making it usable.

Key Differentiators

How Customer.io wins

Data + activation in a single platform

Unify your customer data management, create personalized messages, and design emails in a single, intuitive interface. Experience powerful campaign development tooling loved by marketers, developers, designers, and data analysts alike.

Designed for the modern lifecycle marketer

Orchestrate data-driven campaigns across email, SMS, in-app messages, push notifications, and webhooks—all within a unified platform.

Flexible data model with every plan

Support for people, custom objects, events, and more included in every plan, enabling you to spend more time leveraging data and less time making it usable.

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

Customers love us

Preferred by product-led companies

I’ve worked with many ESPs in my career, and I’ve never seen such robust segmentation and branching logic before. It’s been so critical in setting up our customer communications. Basically, anything is possible with the right logic in Customer.io, which is amazing for a data and analytics-driven team.

Madi Sacks

Director of Lifecycle Marketing

Customer.io can do what other marketing automation tools can’t—take in millions of events from users per day, segment through them almost instantly, and use any campaign action imaginable to create workflows.

Gerald Aichholzer

Digital Marketing Executive

Customer.io can do what other marketing automation tools can’t—take in millions of events from users per day, segment through them almost instantly, and use any campaign action imaginable to create workflows.

Jorge Alonso

Marketing Manager

 ©2025 Peaberry Software, Inc. 

 ©2025 Peaberry Software, Inc. 

 ©2025 Peaberry Software, Inc.