FEATURES
Top reasons companies choose us over Hubspot
Trigger campaigns based on profile attributes, events, or actions without restrictions.
Built to scale
From small startups to global enterprise companies with hundreds of millions of users, we built our platform to grow alongside you.
Compliance made easy
Ensure all your security standards, such as GDPR, CCPA, HIPAA, and SOC 2 Type II, are met.
Customer.io | HubSpot | |
|---|---|---|
Integrated Customer Data Platform with every plan | Yes | No |
Multi-channel messaging: email, in-app, push and SMS | Yes | Email only |
Unlimited segmentation | Yes | Additional fee |
Unlimited event Attributes | Yes | Additional fee |
Unlimited journey metrics | Yes | Additional fee |
Unlimited workflow metrics | Yes | Additional fee |
Transactional messaging | Yes | Additional fee |
Webhook-triggered campaigns | Yes | Custom integration |
Dedicated IPs | Yes | Additional fee |
Mobile SDKs | Yes | No |
Managed onboarding | Yes | Additional fee |
Strategic support | Yes | Additional fee |
Deliverability support | Yes | Additional fee |
Unlimited triggered campaigns | Yes | No |
HIPAA compliant | Yes | Additional fee |
Customers love us
Preferred by product-led companies

I’ve worked with many ESPs in my career, and I’ve never seen such robust segmentation and branching logic before. It’s been so critical in setting up our customer communications. Basically, anything is possible with the right logic in Customer.io, which is amazing for a data and analytics-driven team.
Madi Sacks
Director of Lifecycle Marketing


Customer.io can do what other marketing automation tools can’t—take in millions of events from users per day, segment through them almost instantly, and use any campaign action imaginable to create workflows.
Gerald Aichholzer
Digital Marketing Executive


Customer.io can do what other marketing automation tools can’t—take in millions of events from users per day, segment through them almost instantly, and use any campaign action imaginable to create workflows.
Jorge Alonso
Marketing Manager









