Customer.io vs. Braze

We’ve got Braze beat

Comparing Customer.io vs. Braze? With Customer.io, set up and run campaigns seamlessly without burdening engineering teams. Our data-first approach ensures easy access and utilization of your data without limitations. Enjoy a superior workflow building experience, flexible data modeling, world-class support, and integrated multi-channel strategies. Create campaigns effortlessly, spanning in-app, push, SMS, email, and webhooks within one cohesive workflow, and generate custom reports across channels, dates, and objectives.

Trusted by 8,000+ brands

Not interested in a demo? Sign up for a free trial

Customer.io vs. Braze

We’ve got Braze beat

Comparing Customer.io vs. Braze? With Customer.io, set up and run campaigns seamlessly without burdening engineering teams. Our data-first approach ensures easy access and utilization of your data without limitations. Enjoy a superior workflow building experience, flexible data modeling, world-class support, and integrated multi-channel strategies. Create campaigns effortlessly, spanning in-app, push, SMS, email, and webhooks within one cohesive workflow, and generate custom reports across channels, dates, and objectives.

Trusted by 8,000+ brands

Not interested in a demo? Sign up for a free trial

Customer.io vs. Braze

We’ve got Braze beat

Comparing Customer.io vs. Braze? With Customer.io, set up and run campaigns seamlessly without burdening engineering teams. Our data-first approach ensures easy access and utilization of your data without limitations. Enjoy a superior workflow building experience, flexible data modeling, world-class support, and integrated multi-channel strategies. Create campaigns effortlessly, spanning in-app, push, SMS, email, and webhooks within one cohesive workflow, and generate custom reports across channels, dates, and objectives.

Trusted by 8,000+ brands

Not interested in a demo? Sign up for a free trial

FEATURES

Top reasons companies choose us over Braze

Get started for free

Get started for free

Unlike Braze, you can sign up for a free 14-day trial to explore Customer.io.

Built for scale

Designed for global enterprise companies with hundreds of millions of users.

Unlimited data

Store and use as much data as you need, with unlimited events, attributes, and triggers. Send all your data out of Customer.io at no extra charge.


Customer.io

Braze

Product trial

Yes

No

Custom objects

Yes

No

Connected forms

Yes

No

Unlimited data points

Yes

No

Batch updates

Yes

No

Native Salesforce integration

Yes

No

Live chat support

Yes

No

Integrated Customer Data Platform with every plan

Yes

No

Native Slack integration

Yes

No

Scale, flex, and innovate

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

99.98%

Platform uptime

99%

Cutomer satisfaction score

5B+

Daily API calls

56B

Messages sent in 2024

7.3B+

Webhooks sent in 2024

24/5

Global support coverage

Scale, flex, and innovate

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

99.98%

Platform uptime

99%

Cutomer satisfaction score

5B+

Daily API calls

56B

Messages sent in 2024

7.3B+

Webhooks sent in 2024

24/5

Global support coverage

Key Differentiators

How Customer.io wins

Flexible data modeling

Embrace advanced data modeling with Customer.io's seamless integrations and Data Pipelines, enabling batch updates and multi-identifier workspaces. In contrast, Braze's ID requirement complicates merging profiles and counts anonymous users toward active user limits.

Custom objects

Unlock powerful features like custom objects and webhook-triggered campaigns in Customer.io for unlimited data activation. Braze, however, caps data points and restricts access to event properties, limiting flexibility in message automation.

Cost effective

Choose Customer.io for cost-effective marketing with unlimited data and flexible payment options. Braze adds extra onboarding and account setup fees, increasing costs beyond data overage charges.

Key Differentiators

How Customer.io wins

Flexible data modeling

Embrace advanced data modeling with Customer.io's seamless integrations and Data Pipelines, enabling batch updates and multi-identifier workspaces. In contrast, Braze's ID requirement complicates merging profiles and counts anonymous users toward active user limits.

Custom objects

Unlock powerful features like custom objects and webhook-triggered campaigns in Customer.io for unlimited data activation. Braze, however, caps data points and restricts access to event properties, limiting flexibility in message automation.

Cost effective

Choose Customer.io for cost-effective marketing with unlimited data and flexible payment options. Braze adds extra onboarding and account setup fees, increasing costs beyond data overage charges.

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

Customers love us

Preferred by product-led companies

After evaluating Customer.io and Braze head to head, we decided to go with Customer.io for the ease of integration, transactional messages, our mobile capabilities especially push notifications, and for the support we know we would get.

Ivar Arulaid

Marketing Operations & Automation Manager

With the flexibility and interoperability of Customer.io we’ve been able to build some truly insane and elaborate onboarding flows. If a colleague asks me if Customer.io can do something cool, no matter what they ask my immediate answer is always, “Yes. Yes it can.” I love always having the answers!

Ammon Brown

VP of Growth

With the flexibility and interoperability of Customer.io we’ve been able to build some truly insane and elaborate onboarding flows. If a colleague asks me if Customer.io can do something cool, no matter what they ask my immediate answer is always, “Yes. Yes it can.” I love always having the answers!

Ugo Iwuchukwu

Head of Marketing

 ©2025 Peaberry Software, Inc. 

 ©2025 Peaberry Software, Inc. 

 ©2025 Peaberry Software, Inc.