Customer.io vs. ActiveCampaign
Level up from ActiveCampaign
Discover why ActiveCampaign customers are switching to Customer.io for a superior customer engagement platform. Create data-driven push, email, SMS, in-app, and webhook campaigns within a single workflow.
Set up event triggers based on user interactions and deliver relevant content to leads and customers. Our data-first approach allows you to easily access and utilize your data without limits.
Not interested in a demo? Sign up for a free trial
Trusted by 9,000+ brands
Customer.io vs. ActiveCampaign
Level up from ActiveCampaign
Discover why ActiveCampaign customers are switching to Customer.io for a superior customer engagement platform. Create data-driven push, email, SMS, in-app, and webhook campaigns within a single workflow.
Set up event triggers based on user interactions and deliver relevant content to leads and customers. Our data-first approach allows you to easily access and utilize your data without limits.
Not interested in a demo? Sign up for a free trial
Trusted by 9,000+ brands
Customer.io vs. ActiveCampaign
Level up from ActiveCampaign
Discover why ActiveCampaign customers are switching to Customer.io for a superior customer engagement platform. Create data-driven push, email, SMS, in-app, and webhook campaigns within a single workflow.
Set up event triggers based on user interactions and deliver relevant content to leads and customers. Our data-first approach allows you to easily access and utilize your data without limits.
Not interested in a demo?
Trusted by 9,000+ brands
features
Top reasons companies choose us over ActiveCampaign
Customer.io | ActiveCampaign | |
|---|---|---|
Mobile SDK | Yes | No |
Mobile Push notifications | Yes | No |
In-app messages | Yes | Limited functionality |
Unlimited event creation + usage | Yes | No |
Dedicated IPs | Yes | Additional fees apply |
Anonymous events | Yes | No |
Data collections | Yes | No |
Workflow metrics | Yes | No |
Unlimited sending | Yes | No |
Unlimited users | Yes | No |
Mobile marketing
Send dynamic mobile messages like in-app, push, and SMS, alongside email to engage users wherever they are in their lifecycle.
Mobile marketing
Send dynamic mobile messages like in-app, push, and SMS, alongside email to engage users wherever they are in their lifecycle.
Built to scale
Designed for enterprise-level organizations with hundreds of millions of users.
Built to scale
Designed for enterprise-level organizations with hundreds of millions of users.
Unlimited data
Store and use as much data as you need, with unlimited events, attributes, and triggers. Send all your data out of Customer.io at no extra charge.
Unlimited data
Store and use as much data as you need, with unlimited events, attributes, and triggers. Send all your data out of Customer.io at no extra charge.
Scale, flex, and innovate
Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.
99.98%
Platform uptime
99%
Customer satisfaction score
12B+
Daily API calls
100B+
Messages sent in 2025
100B+
Webhooks sent in 2025
24/5
Global support coverage
Scale, flex, and innovate
Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.
99.98%
Platform uptime
99%
Customer satisfaction score
12B+
Daily API calls
100B+
Messages sent in 2025
100B+
Webhooks sent in 2025
24/5
Global support coverage
We unify your data, messaging, and AI into a single platform, so every interaction with your customers is stronger and more relevant than the last.
Multi-channel messaging
Set rules to proactively block restricted personal data.
Data-first approach to messaging
Unlock a purpose-built, data-first platform for marketers. Seamlessly activate data with advanced features like webhook-triggered campaigns and anonymous tracking on all plans. While ActiveCampaign covers basic segmentation and event triggers, it lacks features like SMS A/B testing, making advanced workflows and deep personalization harder to achieve.
Mobile messaging
Keep data safe by restricting access by user role.
We unify your data, messaging, and AI into a single platform, so every interaction with your customers is stronger and more relevant than the last.
Multi-channel messaging
Set rules to proactively block restricted personal data.
Data-first approach to messaging
Unlock a purpose-built, data-first platform for marketers. Seamlessly activate data with advanced features like webhook-triggered campaigns and anonymous tracking on all plans. While ActiveCampaign covers basic segmentation and event triggers, it lacks features like SMS A/B testing, making advanced workflows and deep personalization harder to achieve.
Mobile messaging
Keep data safe by restricting access by user role.
AI Native
Smarter marketing with AI
We're enabling marketers to say more, do more, and listen more—your tech stack fully connected, allowing you to surface insights faster and act on them with confidence.
Translations
Translate your email, push notifications, in-app messages, or SMS messages across 200+ language variations in seconds. No outside contractors, or long delivery timelines needed!
MCP Server
Customer.io's MCP server offers both read and write capabilities allowing users to query data, test their integrations, and create segments or content. And it works with Claude, ChatGPT, and Cursor.
Generate Brand Styles
Avoid off-brand emails, with generated brand styles based on your domain. Your color palettes, fonts, and buttons will be automatically generated—enabling you to craft content quick.
AI Native
Smarter marketing with AI
We're enabling marketers to say more, do more, and listen more—your tech stack fully connected, allowing you to surface insights faster and act on them with confidence.
Translations
Translate your email, push notifications, in-app messages, or SMS messages across 200+ language variations in seconds. No outside contractors, or long delivery timelines needed!
MCP Server
Customer.io's MCP server offers both read and write capabilities allowing users to query data, test their integrations, and create segments or content. And it works with Claude, ChatGPT, and Cursor.
Generate Brand Styles
Avoid off-brand emails, with generated brand styles based on your domain. Your color palettes, fonts, and buttons will be automatically generated—enabling you to craft content quick.
AI Native
Smarter marketing with AI
We're enabling marketers to say more, do more, and listen more—your tech stack fully connected, allowing you to surface insights faster and act on them with confidence.
Translations
Translate your email, push notifications, in-app messages, or SMS messages across 200+ language variations in seconds. No outside contractors, or long delivery timelines needed!
MCP Server
Customer.io's MCP server offers both read and write capabilities allowing users to query data, test their integrations, and create segments or content. And it works with Claude, ChatGPT, and Cursor.
Generate Brand Styles
Avoid off-brand emails, with generated brand styles based on your domain. Your color palettes, fonts, and buttons will be automatically generated—enabling you to craft content quick.
Security you can trust
Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.
Set rules to proactively block restricted personal data.
Keep data safe by restricting access by user role.
Security you can trust
Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.
Set rules to proactively block restricted personal data.
Keep data safe by restricting access by user role.
Security you can trust
Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.
Set rules to proactively block restricted personal data.
Keep data safe by restricting access by user role.
Customers love us
Preferred by product-led companies
We use all channels in our campaigns, when it makes sense to do so. Last month we sent over 11M emails, over 5M push notifications, almost 1M in-app messages, and almost 100,000 SMS messages from Customer.io.
Diego Schocher
Business Architect
We were blown away by our ability to have marketers create complex automations without having to get too technical. We also have engineers in the platform and love that both departments can easily execute their visions.
Ido Schachter
R&D Tech Lead
I’ve worked with many ESPs in my career, and I’ve never seen such robust segmentation and branching logic before. It’s been so critical in setting up our customer communications. Basically, anything is possible with the right logic in Customer.io, which is amazing for a data and analytics-driven team.
Madi Sacks
Director of Lifecycle Marketing
