DATA-DRIVEN SEGMENTATION

Strategically group audiences

Drive engagement and conversions with a data-driven segmentation engine that's easy to use no matter how technical you are. Leverage first-party data for dynamic customer grouping and personalized messaging at scale.

Trusted by 8,000+ brands

DATA-DRIVEN SEGMENTATION

Strategically group audiences

Drive engagement and conversions with a data-driven segmentation engine that's easy to use no matter how technical you are. Leverage first-party data for dynamic customer grouping and personalized messaging at scale.

Trusted by 8,000+ brands

DATA-DRIVEN SEGMENTATION

Strategically group audiences

Drive engagement and conversions with a data-driven segmentation engine that's easy to use no matter how technical you are. Leverage first-party data for dynamic customer grouping and personalized messaging at scale.

Trusted by 8,000+ brands

We unify your data, messaging, and AI into a single platform, so every interaction with your customers is stronger and more relevant than the last.

We unify your data, messaging, and AI into a single platform, so every interaction with your customers is stronger and more relevant than the last.

Smarter segmentation, instantly

Engage across the entire journey

Use real-time data to group users dynamically and keep audiences always up to date.

Surface high-intent segments and automatically uncover behavioral patterns in your first-party data.

Precision targeting at scale

Smarter journeys.

Build highly specific segments using behavior, attributes, and live activity—no limits.

Build and optimize cross-channel workflows from a conversation, with logic the Agent configures for you.

Activate data everywhere

Stronger content.

Sync segments directly to ad platforms and campaigns without manual work.

Draft, refine, and iterate on messaging while the Agent maintains your brand voice and guardrails.

Audience segmentation

Group customers with precision. Engage them with impact.

Audience segmentation

Group customers with precision. Engage them with impact.

Audience segmentation

Group customers with precision. Engage them with impact.

Targeting

Segment with real-time precision

Create dynamic audiences using live behavioral data, attributes, and events—so every message reaches the right people at the right time.

Targeting

Segment with real-time precision

Create dynamic audiences using live behavioral data, attributes, and events—so every message reaches the right people at the right time.

Flexibility

Build segments your way

Group users by anything—what they do, what they view, or who they are. Adapt segmentation to your product and data model.

Flexibility

Build segments your way

Group users by anything—what they do, what they view, or who they are. Adapt segmentation to your product and data model.

Visibility

Understand every customer

Access unified profiles with full event history, attributes, and engagement data to inform smarter targeting.

Visibility

Understand every customer

Access unified profiles with full event history, attributes, and engagement data to inform smarter targeting.

Optimization

Track and refine performance

Monitor segment growth and performance in real time to continuously improve targeting and results.

Optimization

Track and refine performance

Monitor segment growth and performance in real time to continuously improve targeting and results.

Activation

Turn segments into campaigns

Sync audiences to ad platforms, automate list updates, and power retargeting without manual uploads.

Activation

Turn segments into campaigns

Sync audiences to ad platforms, automate list updates, and power retargeting without manual uploads.

Customers love us

Preferred by product-led companies

Customer.io is this incredibly flexible tool that allows you to do all these amazing email campaigns, and Attio is the equivalent that allows you to do all these amazing things with your CRM. That’s super important when you’re an early-stage startup: you don’t waste time, you don’t waste money, and everyone on your team can do anything.

Alex Vale

Manager

Messaging frequency is key for our strategy. We can’t email our customers daily, so increasing frequency with a multi-channel strategy is how we can scale message volume. The conversion rates prove that strategy is working.

Ugo Iwuchukwu

Head of Marketing

We send every single customer profile from our database into Customer.io. Attributes are constantly changing too, so we need a platform that automatically updates people's values whenever they change.

Michelle Ballen-Griffin

Director of Data

 ©2026 Peaberry Software, Inc. 

 ©2026 Peaberry Software, Inc. 

 ©2026 Peaberry Software, Inc.